Hiscox // THE GUIDES
Creating a series of content guides to B2B insurance sounded like the driest brief in the agency. But scratch below the surface and a rich seam of comic and dramatic possibilities revealed itself. Insurance, after all, is about risk.
To help bring these possibilities to life, we enlisted the help of actor Natascha McElhone. The resulting series of business insurance guides (and a fifth for home insurance) established a style that Hiscox continue to use over a decade later.
MEDIA: Online
