Internet Watch Foundation | HOME TRUTHS
Does your home have an open door to paedophiles? We turned this terrifying thought into a miniature horror story highlighting the disturbing rise of remote sexual abuse via social media – a problem that got dramatically worse during lockdown.
Media: Film | Social | Print | Site
Awards: Drum Awards (Social Purpose) (Campaign of the Year – Finalist); Digital Communication Awards (Purpose Driven Communications (Covid 19) – Winner); Third Sector Awards (Best Charity Film – Finalist)
Warning: contains material that some people may find distressing.
Our 2021 campaign was created with Zinc Network and included a film directed by Samuel Taylor and produced by Izzy Graham (through Agile Films).
It also included stills photographed by Elise Dumontet (with some sterling day-into-night retouching from Darkroom Digital).
Once we'd scared the hell out of parents to get their attention, we wanted to empower them to do something positive and protect their children. The supporting website and educational materials formed a key part of the campaign, and were based around a mnemonic which we helped formulate.
