Hiscox | OBVIOUS RISKS
Selling professional services insurance is a tough gig, with none of the obvious drama or excitement involved with burning buildings or lost limbs. So we turned this limitation to Hiscox’s advantage – creating a high-jepoardy exhibition stand that showed they understood the sales obstacles faced by insurance brokers.
Media: Event | Print | Ambient
As well as a precarious red piano, the stand included a tank full of ominous-looking spiders, into which visitors were challenged to drop their business cards. The event was supported by activity in trade press – and a chalk drawing of a gaping hole outside the venue.
‘Obvious Risks’ resulted in a number of successful leads for Hiscox – and was named best stand in its class by the exhibition organisers.