o2 | STREET AGE
O2 were on a mission to unite people of all ages using tech. So we created this fun interactive video, with the help of award-winning movie and music video director Mat Whitecross (Supersonic; Sex & Drugs & Rock & Roll). By following a young person for a morning, users could find out their street age – and discover how down with the kids they were (or weren’t). They could then visit O2’s Q and A service and chat to volunteers about the issues raised – or about anything that was bugging or confusing them about the generation gap.
Media: Online
Awards: IAB Creative Showcase
