When Olympic fever hit London in 2012, so did the brand police. The tabloids were filled with talk of spectators in unofficial T-shirts being refused entry to the Games, and even old ladies being sued for knitting ‘Olympic Rings’ hats. So we decided to hit back, by painting the biggest star of the games on the biggest site he could find, right in the middle of Shoreditch. The Bolt mural became the unofficial image of London 2012 and was picked up by news agencies across the world, including the BBC, ITV, The Guardian and CNN. Even Mr Bolt himself swung by to see what all the fuss was about.
Media: Stunt
