easyJet | TO FLY TO SAVE
To support their claim that they put the customer first, British Airways thought it would be a great idea to spend millions on a glossy relaunch. While they patted themselves on the back, we saw an open goal. Spoofing one of their exquisitely-shot press ads, we pointed out that a better way to put the customer first was to save them money.
Media: Print
Awards: ANNAs (Annual Winner - Copywriting); ANNAs (Monthly Winner - Best Ad); Campaign Top Ten Print Ads of the Year.
Our riposte went from scamp to final artwork in a day, and national press the morning after. As well as cementing easyJet’s challenger credentials, it was a notable early success for the agency, who had only recently won the account. It remains the only time VCCP has won a dedicated copywriting award.
